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Most popular Halloween candy to please trick-or-treaters

  • Most popular Halloween candy to please trick-or-treaters

    Most Americans can think back on childhood and recall the excitement of preparing for Halloween. Carving pumpkins, putting together a costume, and finding a ginormous bag to stuff with candy is just the beginning. Halloween is the one night a year that kids can meander around neighborhoods with a posse of friends, ringing doorbells and collecting a mountain of treats. Remember sorting the candy, hiding it from your siblings, and ultimately popping pieces in your mouth for breakfast, lunch, and dinner in the following weeks?

    Americans love their candy, generally speaking. The U.S. Census Bureau reports that the average American consumes 22 pounds of candy every year. More than 60,000 U.S. citizens earn their living manufacturing treats and sweets. Over 2.2 million metric tons of chocolate are imported to the United States to satisfy our cravings. 

    To determine the most popular Halloween candy in America, Stacker turned to FiveThirtyEight’s Ultimate Halloween Candy Power Ranking. In this 2017 ranking, FiveThirtyEight used an anonymous online quiz to pit 86 common Halloween treats against each other in randomized, one-on-one matchups for voter preference. After the votes were tallied (over 250,000 votes from 8,371 different IP addresses in total), the percent of matches that each candy won was used to rank the most popular treats. Stacker is including the win percentage and desirable properties of the top 50 candies in this story.

    The results were chocolatey, with favorites like M&M's, Milky Ways, Reese’s Cups, and Snickers making the cut. Although candy corn is everywhere come Halloween, you won’t see it in the top 50.

    Fascinating facts came out of researching this story. Did you know that Reese’s Pieces was not the first pick for E.T.’s choice of candy or that Snickers was named for a horse? Click through the slides to brush up on your candy facts and learn more about the history of your favorite treats.

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  • #50. Twizzlers

    - Win percentage: 45.5%
    - Candy properties: fruity

    Twizzlers were first produced in 1845 by Young & Smylie, and the first flavor was licorice. Did you know that Hershey’s makes 1 million miles of Twizzlers annually? The U.S. delegation reportedly consumed at least 10 pounds of strawberry Twizzlers during the Iran nuclear talks in 2015. 

  • #49. Tootsie Roll Midgees

    - Win percentage: 45.7%
    - Candy properties: chocolate

    Frank Sinatra was buried with his favorite candy: Tootsie Rolls, according to "Morbid Curiosity: The Disturbing Demises of the Famous and Infamous." From 1942–45, the U.S. military included these chewy candies in the rations for World War II troops. Today, 64 million Tootsie Rolls are made daily.

  • #48. Smarties candy

    - Win percentage: 46%
    - Candy properties: fruity, hard

    Smarties classic tablets come in six flavors: orange-cream, pineapple, strawberry, cherry, grape, and orange. The sweet, slightly chalky tablets resemble medicine and are often used by kids for make-believe. Turns out they are gluten-, dairy-, and peanut-free.

  • #47. Payday

    - Win percentage: 46.3%
    - Candy properties: peanut, almond, nougat, bar

    Invented in 1932, Payday was so-named because its inventors were at a loss for what to call the candy and guess what day it was? Payday! Hollywood Candy Company also made other candy bars including Butternut, Zero, and Milk Shake.

  • #46. Mike & Ike

    - Win percentage: 46.4%
    - Candy properties: fruity

    Mike and Ike, a favorite movie theater candy, was launched in 1940. The original fruit mix contained cherry, orange, lemon, and lime candies. A promotional campaign split up the eponymous pair, but like all great loves, they got back together.

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  • #45. Gobstopper

    - Win percentage: 46.8%
    - Candy properties: fruity, hard

    When Willy Wonka professed his love for Gobstoppers in the movie “Willy Wonka & the Chocolate Factory,” everyone started popping these small jawbreakers into their mouths. The candy, which changes colors and flavors, was named for the character Everlasting Gobstopper in the classic book “Charlie and the Chocolate Factory” by Roald Dahl.

  • #44. Trolli Sour Bites

    - Win percentage: 47.2%
    - Candy properties: fruity

    Trolli creates a treasure trove of treats including crawlers, rings, bears, bites, creatures, and a bunch of other crazy shapes including tiny hands and weird beards. The tangy and twisted candies come in funky fruit flavors like green apple, blue raspberry, and strawberry,

  • #43. Mounds

    - Win percentage: 47.8%
    - Candy properties: chocolate, bar

    Who can forget the Mounds jingle, “Sometimes you feel like a nut, sometimes you don’t?” The song references the Mounds sister candy Almond Joy, which contains almonds. Mounds do away with the nuts and are made with sweet coconut covered in rich, dark chocolate.

  • #42. Tootsie Pop

    - Win percentage: 49.0%
    - Candy properties: chocolate, fruity, hard

    The five original Tootsie Pop flavors include cherry, orange, chocolate, raspberry, and grape. A sixth flavor is randomly added that may be lemon-lime, blue raspberry, or watermelon. The center is always a chocolate Tootsie Pop.

  • #41. Whoppers

    - Win percentage: 49.5%
    - Candy properties: chocolate, crisped rice wafer

    Whoppers were launched in 1939 under the name Giants, but they were rebranded as Whoppers a decade later. The original price for a Whopper, which came unwrapped, was two for a penny.

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