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Most popular Halloween candy to please trick-or-treaters

  • #30. Nerds

    - Win percentage: 55.4%
    - Candy properties: fruity, hard

    This pebble-shaped candy originally created by the Willy Wonka Candy Factory over three decades ago is still a popular choice for nerds and cool kids alike. At one time, Nerds even had its own brand of cereal.

  • #29. Hershey's Kisses

    - Win percentage: 55.4%
    - Candy properties: chocolate

    Although you may imagine a romantic narrative behind the naming of the Hershey’s Kiss, its genesis is a mystery. The lovable treat was once wrapped by hand. If you examine the Kisses logo, you will see a sideways kiss between the K and the I.

  • #28. Hershey's Milk Chocolate

    - Win percentage: 56.5%
    - Candy properties: chocolate, bar

    Did you know that Milton Hershey got his start by making caramels, not chocolate? When Milton Hershey built his candy factory in 1900, chocolate was a luxury only the rich could afford. Once Hershey switched his focus to chocolate, he made it affordable for everyone.

  • #27. Baby Ruth

    - Win percentage: 56.9%
    - Candy properties: chocolate, caramel, peanut, almond, nougat, bar

    You may have assumed that this delicious candy bar was named for the baseball legend Babe Ruth, but its creators claim it was named after President Grover Cleveland’s daughter. The candy bar was sold for 5 cents at one time to compete against Oh Henry!, which was priced at 10 cents.

  • #26. Haribo Gold-Bears

    - Win percentage: 57.1%
    - Candy properties: fruity

    Haribo invented gummy bears; the original main ingredient was gum arabic. They were not called gummy bears at that time. Rather, they were referred to as Gold-Bears. Children can trade chesnuts and acorns for Gold Bears in late October at the factory in Bonn, Germany, a tradition that began in 1936 and continues today. The company uses the nuts to feed animals in the winter. 

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  • #25. Junior Mints

    - Win percentage: 57.2%
    - Candy properties: chocolate

    Junior Mints were named after a Broadway play, “Junior Miss.” “Seinfeld” fans recall the infamous "Junior Mint" episode when Kramer and Jerry think they killed a surgery patient after they accidentally drop a Junior Mint in his mouth in the operating room.

  • #24. Hershey's Special Dark

    - Win percentage: 59.2%
    - Candy properties: chocolate, bar

    Hershey’s Special Dark Chocolate has 45% cacao. Hershey’s Special Dark Chocolate also comes in a variety of versions, including Kisses, cocoa, syrup, and chocolate chips.

  • #23. Snickers Crisper

    - Win percentage: 59.5%
    - Candy properties: chocolate, caramel, peanut, almond, crisped rice wafer, bar

    Snickers Crispers were created to market an option with fewer calories. The portion-controlled candy has 200 calories, while the regular-sized Snickers bar weighs in at 250 calories.

  • #22. Sour Patch Kids

    - Win percentage: 59.9%
    - Candy properties: fruity

    Did you know that the original name for Sour Patch Kids was Mars Men? Blue raspberry was not part of the first flavor profile, which was limited to lemon, lime, orange, and cherry.

  • #21. Milky Way Midnight

    - Win percentage: 60.8%
    - Candy properties: chocolate, caramel, nougat, bar

    The original name for Milky Way Midnight was “Forever Yours.” Mars pulled the dark-chocolate bar filled with vanilla nougat and caramel off the shelves in 1979 due to declining sales. It was relaunched in 1989 as Milky Way Dark and became Milky Way Midnight 11 years later.

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