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Most popular Halloween candy to please trick-or-treaters

  • #20. Hershey's Krackel

    - Win percentage: 62.3%
    - Candy properties: chocolate, crisped rice wafer, bar

    The original Hershey’s Krackel bar was launched in the 1930s. It was only available in miniature size for about 20 years, but it returned to its full size (1.55 ounces) along with a 4-ounce and 6.5-ounce size in 2014.

  • #19. Skittles original

    - Win percentage: 63.1%
    - Candy properties: fruity

    Skittles were created in England in 1974 and introduced in the United States five years later. The brand’s “Taste the Rainbow” campaign was rolled out in 1994. Skittles were one of the first candies marketed on social media.

  • #18. Milky Way Simply Caramel

    - Win percentage: 64.4%
    - Candy properties: chocolate, caramel, bar

    Did you know that Milky Way is owned by Mars? Its Simply Caramel candy bar has 250 calories and 31 grams of sugar.

  • #17. Rolo

    - Win percentage: 65.7%
    - Candy properties: chocolate, caramel

    Rolos were invented in the United Kingdom in 1937, but have only been available in the United States since 1969. The rolly candy’s slogan, “Do you love anyone enough to give them your last Rolo?” refers to the fact that they would come 11 in a pack—enough for one person to have an even 10 with one extra to share with a friend.

  • #16. Nestle Crunch

    - Win percentage: 66.5%
    - Candy properties: chocolate, crisped rice wafer, bar

    The Nestlé Crunch Bar was first produced by Nestlé in 1928. Since 2018, it has been produced by Ferrero Italia. Slogans for the chocolate bar made with milk chocolate and crisped rice included, “Music to your mouth,” "Munch Now. Munch Some Later," and "For the Kid in You."

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  • #15. M&M's

    - Win percentage: 66.6%
    - Candy properties: chocolate

    The letter “M” was printed in black ink on the candy-coated chocolate until 1954 when it switched to white. That same year saw the introduction of the M&M slogan, “The milk chocolate that melts in your mouth, not in your hand,” as well as the introduction of the iconic animated characters. Over 400 million M&M's are produced every day.

  • #14. 100 Grand

    - Win percentage: 67.0%
    - Candy properties: chocolate, caramel, crisped rice wafer, bar

    Nestle’s 100 Grand candy bar was originally named the $100,000 Grand candy bar, inspired by game shows in the 1950s. People have been trying to get to the bottom of why the name was changed to 100 Grand in the mid '80s, but have not yet solved the mystery. The candy bar’s name in South Africa was $1,000,000.

  • #13. Starburst

    - Win percentage: 67.0%
    - Candy properties: fruity

    Starbursts were originally called Opal Fruits and were invented in the United Kingdom in 1960 and came to the U.S. in 1967. Strawberry, orange, lime, and lemon were the original flavors. Pink is a fan favorite, and it’s spawned dozens of homages—from a slushy drink at Taco Bell to cocktails.

  • #12. 3 Musketeers

    - Win percentage: 67.6%
    - Candy properties: chocolate, nougat, bar

    Mars invented the 3 Musketeers bar in 1932. It consisted of individual minibars of vanilla, chocolate, and strawberry nougat, which inspired the moniker 3 Musketeers. Due to the hiking costs of vanilla and strawberry during WWII, Mars switched the bar to be only chocolate flavored, but kept the original name.

  • #11. Peanut M&M's

    - Win percentage: 69.5%
    -Candy properties: chocolate, peanut

    Peanut M&M's made their debut in 1954, 15 years after the original M&M's were launched. Initially, they were only available in tan. Ironically, candymaker Forrest Mars was allergic to peanuts.

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