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Most popular Halloween candy to please trick-or-treaters

  • #10. Nestle Butterfinger

    - Win percentage: 70.7%
    - Candy properties: chocolate, peanut, almond, bar

    The moniker Butterfinger was submitted in a contest by a Chicago gentleman who described himself as a klutz. Otto Schnering, who invented the Baby Ruth candy, also invented Nestle Butterfinger.

     

  • #9. Peanut butter M&M's

    - Win percentage: 71.5%
    - Candy properties: chocolate, peanut, almond

    M&M's added peanut butter to its roster of flavors in 1991. Although they are offered in the same colors as other M&M's, since 2013 Peanut Butter M&M's have been slightly smaller in size.

  • #8. Reese's Stuffed with Pieces

    - Win percentage: 72.9%
    - Candy properties: chocolate, peanut, almond

    Reese’s Stuffed with Pieces is a dream for fans of both Reese’s cups and Reese’s pieces. Each package contains two Reese’s cups and is gluten-free.

  • #7. Milky Way

    - Win percentage: 73.1%
    - Candy properties: chocolate, caramel, nougat, bar

    The Milky Way candy bar was created in 1923 and was the first candy bar that was filled. When it was rolled out nationally in 1926, it came in two flavors: chocolate and vanilla. They were originally sold for a nickel each.

  • #6. Reese's Pieces

    - Win percentage: 73.4%
    - Candy properties: peanut, almond

    The original moniker for Reese’s Pieces was PB. You may be surprised to learn that Reese’s Pieces weren’t the first choice for E.T.’s favorite candy: M&M's were. Despite their visual similarities to the latter, Reese’s Pieces don’t contain any chocolate.

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  • #5. Snickers

    - Win percentage: 76.7%
    - Candy properties: chocolate, caramel, peanut, almond, nougat, bar

    Snickers were invented in 1930 and named for a horse that belonged to Frank Mars. When they were first sold it, Snickers bars cost a nickel. If you flip your Snickers upside down, you will see the pattern of a conveyor belt used to transport the candies during packaging.

  • #4. Kit Kat

    - Win percentage: 76.8%
    - Candy properties: chocolate, crisped rice wafer, bar

    Kit Kats were originally packaged as a box of chocolates. At some point in your life, you might have sung the jingle, “Gimme a break,” when thinking about a Kit Kat bar. Japan has more than 200 flavors of Kits Kats including miso, green tea, and soy sauce.

  • #3. Twix

    - Win percentage: 81.6%
    - Candy properties: chocolate, caramel, crisped rice wafer, bar

    Twix hit the United States in 1979 after debuting in the United Kingdom in 1967. It is a fusion of twin and bix, which is British shorthand for biscuits, or cookies, as they are known in the States.

  • #2. Reese's Miniatures

    - Win percentage: 81.9%
    - Candy properties: chocolate, peanut, almond

    Good news for lovers of Reese’s Peanut Butter Cups: The mini version has just 36 calories per cup. But who can eat just one? Along with tossing into Halloween bags, the foil-wrapped treats are great for baking (without the wrap, of course) and sharing with guests.

  • #1. Reese's Peanut Butter Cup

    - Win percentage: 84.2%
    - Candy properties: chocolate, peanut, almond

    Did you know the Halloween favorite sells 62% more than its closest competitor? Not only on Halloween, but on Valentine's Day, Easter, and throughout the holiday seasons, 47% of all candy sold are Reese's Peanut Butter Cups.

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