smallbusiness

Why start a business? Here are 10 real founder answers

Larroudé Co-Founder and CCO, Marina Larroude at the Women in Power Forum held at the Glasshouse on September 08, 2025 in New York.

How 6 founders discovered gaps in the market, and built businesses to fill them

Actors Alexander Ludwig (R) and his wife Lauren Dear arrive for the premiere of "Heels" in Los Angeles on August 10, 2021.

4 signs your startup is fundable, according to top investors

A business team brainstorming during a meeting.

24 financial KPIs every small business should track

A businessperson holding a laptop that displays data charts and graphs.

13 tips to turn your small business into a beloved brand

6 traits of successful entrepreneurs (shared by real founders)

An assortment of Fishwife tinned seafood products on display.

8 customer retention strategies that work

Customer service concierge answering phone standing behind reception desk looking at computer screen with modern decor and houseplants behind her.

CRM planning and implementation for small businesses: A guide for teams with limited technical resources

Colleagues seated at a desk in a co-working room.

Increase your open rates with these cold email subject lines

A woman extending her hand for a handshake.

Wellness, subscriptions, and nostalgia: How millennials are spending their money

A young black mom and her daughter shopping together for groceries in a supermarket.