This week’s job search yielded several instances of newsroom titles and responsibilities showing up inside corporate environments.
For example, Moody’s is hiring an assistant vice president who will essentially serve as the firm's "enterprise managing editor." The job listing says this person will be responsible for "setting editorial strategy and turning research and business-line storytelling into large-scale, cross-platform narratives."
Mental health AI startup Slingshot AI is referring to its new communications lead as the "editor-in-chief of everything Slingshot says publicly." This person will tell the stories of the company's research, safety work, clinicians, and users, and "turn them into pieces people read and share," in the form of written articles, short-form videos, pitches to reporters, and more.
Speed, a prerequisite for newsroom work, is another theme in several of the open roles. In the Slingshot listing, the company says it's looking for someone who can spot an interesting story inside a research finding and then get it out the door in the same week. CrowdStrike is hiring a thought leadership director who "operates with a strong sense of urgency" to create content, webinars, and other resources in response to security news.
Thought leadership, or the publishing of content that establishes a brand's expertise in a space, was also a common theme. It's the core of the work for the CrowdStrike and LinkedIn B2B Institute roles. It's also part of the responsibilities for the OpenAI ads content job and the sales enablement role at JPMorgan.
Creating thought leadership involves many tasks that would be familiar to journalists: research, writing, and framing ideas to deliver impact. Here are some other things to keep in mind if you're a journalist looking to make a transition into this space:
- Lead with your beat. Many of these roles are looking for deep expertise in a subject area, so if your reporting experience went deep on an industry like finance, healthcare, or tech, look for roles in those industries.
- Show you can turn data into a story. Companies are looking for people who can look at research and figure out what's interesting about it. Journalists excel at evaluating newsworthiness and framing stories, so it's a skill to lean into when interviewing with a brand.
- Learn the business side. The roles we're finding at brands usually sit within a marketing or communications team, so they require understanding why you're telling a particular story and who you're telling it for.
- Get comfortable writing in someone else's voice. Thought leadership often gets published under an executive's byline. If you have experience working with someone to tell a story in their own voice, that's worth highlighting.
We'll share more advice for landing brand journalism jobs in future editions of the Stacker Dispatch.
Know a role we missed? Send it our way, and it could make next week's list.
We'll see you back here next week with another roundup of brand journalism jobs.
How We Built This List
Every week, we pull job postings looking for senior editorial and content-leadership roles: editorial directors, VPs and heads of content, managing editors, storytellers, data journalists, and similar titles. We prioritize those paying $100,000 or more.
Madeline Stone is the Content Manager for Editorial & Insights at Stacker. She was previously a longtime business and tech journalist at Business Insider and a content and communications consultant for startups.
