Pushing a cart filled with groceries on the snacks aisle inside a supermarket in Wilmington, Delaware.
Food & Drink

50 most popular food and snack brands

Written by:
Elizabeth Jackson
Data work by:
Wade Zhou
March 17, 2023
Khairil Azhar Junos // Shutterstock

50 most popular food and snack brands

From Oreos to Doritos to Reese's Pieces, food and snacks are an integral part of our lives. We eat them when we're headed to the movies, when we're killing time between meetings, and to fuel up in between larger meals. But not all snacks are created equal. Some are beloved only by a few, while others are so popular they've become a part of the cultural fabric.

Per a summary of a roundtable discussion published in the peer-reviewed medical journal Advances in Nutrition, Americans eat an average of 8 pounds of candy annually. Another sign that desserts are the preferred snack of choice? Seven of the top 10 brands on this list are of the sweet persuasion rather than salty.

Stacker analyzed data from research and analytics firm YouGov to rank the 50 most popular food and snack brands in the U.S. as of the third quarter of 2024. Brands were ranked based on YouGov's overall positive opinion score, which measures the percentage of positive responses among those surveyed. Scores are also broken down by generation. Some brands appear more than once on this list because YouGov may break the brand down by specific snacks—such as Honey Nut Cheerios or Hershey's Kisses. Parent companies that don't refer to a specific snack or food, like Nabisco or Frito-Lay, were excluded.

Read on for a look at some of the most popular food and snack brands in the United States.

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Colorful Jolly Rancher candy on display.
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Amy Lutz // Shutterstock

#50. Jolly Rancher

- Positive opinion score: 66%
-- Popularity among boomers: 59%
-- Popularity among Gen X: 68%
-- Popularity among millennials: 65%

Grocery store shelf with bottles of Nesquik chocolate milk.
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Sheila Fitzgerald //Shutterstock

#49. Nesquik

- Positive opinion score: 67%
-- Popularity among boomers: 70%
-- Popularity among Gen X: 69%
-- Popularity among millennials: 65%

Tostitos Scoops on a store shelf inside a grocery store.
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ccpixx photography // Shutterstock

#48. Tostitos Scoops

- Positive opinion score: 67%
-- Popularity among boomers: 67%
-- Popularity among Gen X: 72%
-- Popularity among millennials: 69%

Package of Kellogg's Rice Krispies Treats.
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Keith Homan // Shutterstock

#47. Kellogg's Rice Krispies Treats

- Positive opinion score: 67%
-- Popularity among boomers: 59%
-- Popularity among Gen X: 64%
-- Popularity among millennials: 73%

A close-up of original Skittles in red packaging.
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Anatoliy Tesouro // Shutterstock

#46. Skittles

- Positive opinion score: 68%
-- Popularity among boomers: 52%
-- Popularity among Gen X: 73%
-- Popularity among millennials: 72%

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Hand holds up a package of Tootsie Pops.
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melissamn // Shutterstock

#45. Tootsie Pop

- Positive opinion score: 68%
-- Popularity among boomers: 72%
-- Popularity among Gen X: 72%
-- Popularity among millennials: 65%

Traditional Chex Mix isolated against white background.
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Deutschlandreform // Shutterstock

#44. Chex Mix

- Positive opinion score: 68%
-- Popularity among boomers: 66%
-- Popularity among Gen X: 56%
-- Popularity among millennials: 76%

Boxes of Kraft macaroni and cheese on a shelf.
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ZikG // Shutterstock

#43. Kraft Mac & Cheese

- Positive opinion score: 68%
-- Popularity among boomers: 71%
-- Popularity among Gen X: 71%
-- Popularity among millennials: 66%

Hand holding box of Orville Redenbacher's popcorn.
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calimedia // Shutterstock

#42. Orville Redenbacher's Popcorn

- Positive opinion score: 68%
-- Popularity among boomers: 74%
-- Popularity among Gen X: 74%
-- Popularity among millennials: 66%

Goldfish Crackers on grocery store shelf.
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Sheila Fitzgerald // Shutterstock

#41. Goldfish

- Positive opinion score: 69%
-- Popularity among boomers: 72%
-- Popularity among Gen X: 72%
-- Popularity among millennials: 70%

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Nature Valley Oats ’n Honey bar isolated against white background.
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Eudaimonic Traveler // Shutterstock

#40. Nature Valley

- Positive opinion score: 69%
-- Popularity among boomers: 73%
-- Popularity among Gen X: 70%
-- Popularity among millennials: 68%

Hand holding box of Reese's Pieces candy.
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Sheila Fitzgerald // Shutterstock

#39. Reese's Pieces

- Positive opinion score: 69%
-- Popularity among boomers: 73%
-- Popularity among Gen X: 78%
-- Popularity among millennials: 63%

Hand holding jar of JIF peanut butter.
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TY Lim // Shutterstock

#38. JIF

- Positive opinion score: 69%
-- Popularity among boomers: 79%
-- Popularity among Gen X: 76%
-- Popularity among millennials: 68%

A top down view of a layer of Starburst candy.
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The Image Party // Shutterstock

#37. Starburst

- Positive opinion score: 70%
-- Popularity among boomers: 62%
-- Popularity among Gen X: 75%
-- Popularity among millennials: 74%

Bundles of Chiquita bananas in supermarket.
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Sundry Photography // Shutterstock

#36. Chiquita

- Positive opinion score: 70%
-- Popularity among boomers: 83%
-- Popularity among Gen X: 81%
-- Popularity among millennials: 61%

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Bottles of mustard on grocery store shelf.
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melissamn // Shutterstock

#35. French's Mustard

- Positive opinion score: 70%
-- Popularity among boomers: 79%
-- Popularity among Gen X: 73%
-- Popularity among millennials: 66%

Group of Milky Way fun size bars.
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Steve Cukrov // Shutterstock

#34. Milky Way

- Positive opinion score: 70%
-- Popularity among boomers: 76%
-- Popularity among Gen X: 69%
-- Popularity among millennials: 71%

Box of Girl Scout Thin Mints with a few on a white plate on a wooden surface.
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Jmcanally // Shutterstock

#33. Thin Mints Girl Scout Cookies

- Positive opinion score: 70%
-- Popularity among boomers: 72%
-- Popularity among Gen X: 77%
-- Popularity among millennials: 67%

Ben and Jerry's brand ice cream containers for sale at a local supermarket aisle.
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calimedia // Shutterstock

#32. Ben & Jerry's

- Positive opinion score: 70%
-- Popularity among boomers: 69%
-- Popularity among Gen X: 70%
-- Popularity among millennials: 72%

Hand holding can of Campbells Tomato soup.
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calimedia // Shutterstock

#31. Campbell's

- Positive opinion score: 71%
-- Popularity among boomers: 76%
-- Popularity among Gen X: 79%
-- Popularity among millennials: 72%

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A shopper chooses a box of Cheez-Its in a supermarket.
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rblfmr // Shutterstock

#30. Cheez-It

- Positive opinion score: 71%
-- Popularity among boomers: 66%
-- Popularity among Gen X: 69%
-- Popularity among millennials: 69%

Jars of Smucker's preserves in supermarket.
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rblfmr // Shutterstock

#29. Smucker's

- Positive opinion score: 71%
-- Popularity among boomers: 79%
-- Popularity among Gen X: 78%
-- Popularity among millennials: 70%

Dove milk chocolate bars on white background.
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tastyfood // Shutterstock

#28. Dove Chocolate Candy Bar

- Positive opinion score: 71%
-- Popularity among boomers: 74%
-- Popularity among Gen X: 74%
-- Popularity among millennials: 63%

Ghirardelli Chocolate squares in a variety of flavors.
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ungvar // Shutterstock

#27. Ghirardelli

- Positive opinion score: 71%
-- Popularity among boomers: 75%
-- Popularity among Gen X: 76%
-- Popularity among millennials: 67%

Hand holding a bag of Cheetos in supermarket.
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calimedia // Shutterstock

#26. Cheetos

- Positive opinion score: 71%
-- Popularity among boomers: 74%
-- Popularity among Gen X: 72%
-- Popularity among millennials: 67%

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Cans of Planters salted mixed nuts in supermarket.
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Jenari // Shutterstock

#25. Planters

- Positive opinion score: 72%
-- Popularity among boomers: 86%
-- Popularity among Gen X: 77%
-- Popularity among millennials: 66%

Boxes of Chips Ahoy! Cookies on supermarket shelf.
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ZikG // Shutterstock

#24. Chips Ahoy!

- Positive opinion score: 72%
-- Popularity among boomers: 75%
-- Popularity among Gen X: 65%
-- Popularity among millennials: 70%

Häagen-Dazs ice cream in a supermarket.
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AlexBuess // Shutterstock

#23. Häagen-Dazs

- Positive opinion score: 72%
-- Popularity among boomers: 77%
-- Popularity among Gen X: 74%
-- Popularity among millennials: 71%

Stacked boxes of Cheerios cereal.
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nine muses // Shutterstock

#22. Cheerios

- Positive opinion score: 72%
-- Popularity among boomers: 76%
-- Popularity among Gen X: 74%
-- Popularity among millennials: 68%

Two bars of Nestle Crunch chocolate bar on a white background.
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Eudaimonic Traveler // Shutterstock

#21. Nestlé Crunch

- Positive opinion score: 72%
-- Popularity among boomers: 79%
-- Popularity among Gen X: 70%
-- Popularity among millennials: 62%

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Fritos corn chips bags on shelf.
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Lynn Watson // Shutterstock

#20. Fritos

- Positive opinion score: 72%
-- Popularity among boomers: 76%
-- Popularity among Gen X: 78%
-- Popularity among millennials: 70%

Large bags of Ruffles chips on store shelf.
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ZikG // Shutterstock

#19. Ruffles

- Positive opinion score: 72%
-- Popularity among boomers: 77%
-- Popularity among Gen X: 73%
-- Popularity among millennials: 70%

Hand holding large package of Honey Nut Cheerios in supermarket.
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calimedia // Shutterstock

#18. Honey Nut Cheerios

- Positive opinion score: 72%
-- Popularity among boomers: 67%
-- Popularity among Gen X: 71%
-- Popularity among millennials: 72%

Carton of Land O Lakes eggs in supermarket.
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Billy F Blume Jr // Shutterstock

#17. Land O'Lakes

- Positive opinion score: 73%
-- Popularity among boomers: 79%
-- Popularity among Gen X: 80%
-- Popularity among millennials: 72%

Hand holding Life Savers Hard Candy package.
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The Image Party // Shutterstock

#16. Lifesavers

- Positive opinion score: 73%
-- Popularity among boomers: 81%
-- Popularity among Gen X: 76%
-- Popularity among millennials: 64%

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Close up Twix packaging on table.
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TanyaLovus // Shutterstock

#15. Twix

- Positive opinion score: 73%
-- Popularity among boomers: 69%
-- Popularity among Gen X: 79%
-- Popularity among millennials: 75%

Doritos tortilla chips bags on shelf.
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The Image Party // Shutterstock

#14. Doritos

- Positive opinion score: 73%
-- Popularity among boomers: 74%
-- Popularity among Gen X: 81%
-- Popularity among millennials: 73%

A view of several containers of Breyer's ice cream products in the freezer section of the grocery store.
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The Image Party // Shutterstock

#13. Breyers

- Positive opinion score: 74%
-- Popularity among boomers: 83%
-- Popularity among Gen X: 82%
-- Popularity among millennials: 66%

Tostitos bag corn chips on grocery store shelf.
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ZikG // Shutterstock

#12. Tostitos

- Positive opinion score: 74%
-- Popularity among boomers: 72%
-- Popularity among Gen X: 78%
-- Popularity among millennials: 75%

Plastic jars of Heinz Tomato Ketchup in supermarket.
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calimedia // Shutterstock

#11. Heinz Ketchup

- Positive opinion score: 74%
-- Popularity among boomers: 80%
-- Popularity among Gen X: 73%
-- Popularity among millennials: 72%

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Group of Hershey's fun sized chocolate bars.
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Sheila Fitzgerald // Shutterstock

#10. Hershey's

- Positive opinion score: 74%
-- Popularity among boomers: 92%
-- Popularity among Gen X: 78%
-- Popularity among millennials: 65%

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rafastockbr // Shutterstock

#9. Oreo Cookies

- Positive opinion score: 75%
-- Popularity among boomers: 79%
-- Popularity among Gen X: 75%
-- Popularity among millennials: 75%

Hand holding package of Pringles potato chips.
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8th.creator // Shutterstock

#8. Pringles

- Positive opinion score: 75%
-- Popularity among boomers: 66%
-- Popularity among Gen X: 72%
-- Popularity among millennials: 75%

Hand holding a bag of Lay's Chips in supermarket.
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calimedia // Shutterstock

#7. Lay's Chips

- Positive opinion score: 76%
-- Popularity among boomers: 81%
-- Popularity among Gen X: 77%
-- Popularity among millennials: 76%

Kit Kat packages close up.
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tastyfood // Shutterstock

#6. Kit Kat

- Positive opinion score: 78%
-- Popularity among boomers: 77%
-- Popularity among Gen X: 82%
-- Popularity among millennials: 75%

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Hand holding a box of Ritz crackers in a supermarket.
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calimedia // Shutterstock

#5. Ritz

- Positive opinion score: 78%
-- Popularity among boomers: 82%
-- Popularity among Gen X: 79%
-- Popularity among millennials: 73%

Package of Hershey's Kisses in supermarket.
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George Sheldon // Shutterstock

#4. Hershey's Kisses

- Positive opinion score: 79%
-- Popularity among boomers: 83%
-- Popularity among Gen X: 81%
-- Popularity among millennials: 71%

Close up multiple Snickers bars.
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Mehaniq // Shutterstock

#3. Snickers

- Positive opinion score: 79%
-- Popularity among boomers: 82%
-- Popularity among Gen X: 79%
-- Popularity among millennials: 76%

Reeses Peanut Butter Cup with package.
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karen roach // Shutterstock

#2. Reese's Peanut Butter Cup

- Positive opinion score: 80%
-- Popularity among boomers: 83%
-- Popularity among Gen X: 83%
-- Popularity among millennials: 74%

Variety of M&Ms milk chocolate candy packages.
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tastyfood // Shutterstock

#1. M&M's

- Positive opinion score: 81%
-- Popularity among boomers: 85%
-- Popularity among Gen X: 86%
-- Popularity among millennials: 78%

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