35 photos that show what life looked like in 1973
35 photos that show what life looked like in 1973
There was a version of 1973 that was easy and warm and smelled like cut grass and car leather. A year that looked, on an ordinary Tuesday, like wide collars and wood-paneled station wagons and kids playing outside until the streetlights came on. These aren't the photographs that made the history books, just the ones that made the family albums. No front pages, no protest signs, no famous faces (well, almost none). Just life, going about its business, unhurried and unaware of how good it would look fifty years later.
What strikes you first is the texture of it: the colors slightly saturated in that particular way film had in the early seventies, the clothes a little too much, the hair a little too long, the smiles unrehearsed. People gathered in kitchens, diners, parking lots, and backyards, doing nothing especially remarkable. That's the point. This is what the world looked like when nobody was performing for a camera they'd carry in their pocket — when a photograph was still an occasion, and ordinary life still felt like enough.
"My dad was Kelso in 1973"
A senior portrait so perfectly 1973 it could have been Michael Kelso's yearbook photo — the side-swept hair, the wide lapels, the expression of a guy who knows exactly how good-looking he is.
A couple hitching a ride to Summer Jam at Watkins Glen in July, 1973
She's riding on the roof of a VW Bug, one orange balloon, a bandana in her hair, and nowhere to be until Summer Jam starts. The driver is in no hurry either. Nobody was.
"Momma's moto gang in '73"
Four friends, four motorcycles, and a parking lot that doubles as the whole world. The straw purse on the right is doing a lot of work.
Inside a 7-Eleven in 1973
Everything about this 7-Eleven is aggressively orange, including the cashier's shirt. The candy rack is stocked, the fluorescent lights are humming, and nobody is staring at a phone.
Dad teaching his son to ride a bike in Central Park, New York
A father running alongside his son in Central Park, one hand gripping his arm so he doesn't go down. This particular moment has no year — it just keeps happening, forever.
"My parents in 1973. They're still together and celebrated their 50th anniversary 3 years ago."
She's beaming, he's already thinking about the drive. A peace sign pendant, a veil, a "Just Married" banner on the hood, and fifty-two years later, they're still in the car together.
Pink bell bottoms, pink platforms, and her pink Volvo
She coordinated her outfit to her car, head to toe in pink, and somehow it's the Volvo that looks underdressed.
"Motorcyclist from Leakey, Texas stops to talk with friends near San Antonio. May, 1973"
A Harley and a summer afternoon somewhere in small-town America — the older guys doing the talking, the kid in the Red Sox shirt doing the listening. The black car parked in the weeds behind them wasn't going anywhere fast either.
Gary Dean Anderson with his winning submission to the "design a recycling logo" contest of 1973
The recycling symbol is so universal now that it feels like it was always just there, the way an arrow or a stop sign feels inevitable. But someone actually sat down and drew it for the first time, and this is that guy.
A man charging an electric AMC Gremlin in Seattle
An electric car charging on a Seattle street in 1973, twenty-five cents an hour, wires running across the sidewalk like nobody had quite figured out the infrastructure yet. They hadn't. It would take another fifty years.
"Picture my parents took with hikers they met while hiking Mt. Saint Helens in 1973, 7 years before it blew."
Four hikers are posing on the snowpack of Mt. St. Helens, the whole Pacific Northwest spread out behind them, smiling like they're standing on solid ground. Seven years later, the mountain they're standing on would be gone.
Johnny Cash on Sesame Street in 1973
Johnny Cash played Sesame Street in 1973, standing in the alley next to Oscar the Grouch like it was the most natural thing in the world. For one brief moment, the Man in Black and a trash can monster made perfect sense together.
A boy at his front yard lemonade stand in 1973
An LA cap, round glasses, and a cardboard sign he lettered himself. The lemonade stand has been open for business for approximately twenty minutes, and he's already fully committed to the enterprise.
Kids in Detroit playing in the street in 1973
Five kids in a Detroit alley with a shopping cart and nowhere they need to be. The two on the right are already hugging like they haven't seen each other in years, even though they were probably together ten minutes ago.
A 9-year-old Chris Farley in 1973
A nine-year-old Chris Farley with a bowl cut and a grin that already has too much going on behind it. The funniest kid in whatever room he walked into, and he knew it.
Woman selling roadside flowers in Oklahoma in 1973
Barefoot on the shoulder of an Oklahoma road, arm outstretched, flowers wrapped in green cellophane. The cars keep passing. She keeps waiting. It's summer, and there's no hurry.
Goldie Hawn showing the Harlem Globetrotters a thing or two
Goldie Hawn, in a sequined outfit, spins a basketball on one finger while the Harlem Globetrotters watch with the particular patience of people who have seen everything. She's pulling it off.
U.S. Army A/V technician stands at her editing station in 1973
An Army A/V technician surrounded by enough dials, reels, and monitors to run a small television network, holding a clipboard and smiling like it's all completely under control. Because it was.
"My aunt in her high school rodeo in 1973"
She's mid-dismount at a full gallop, hair flying, completely locked in. Whatever the horse had to say about it, she wasn't listening.
"My dad sitting on the back of his motorcycle before his high school graduation in 1973."
Long hair, big glasses, a custom-painted chopper, and one more day before the rest of his life starts. He looks like he knows exactly how good this moment is.
"My dad after graduating from high school in the Bronx"
Patterned jacket, bow tie, diploma in hand, the whole Grand Concourse behind him. He dressed for the occasion, and the occasion knew it.
"My mom at at an Allman Brothers concert with a broken arm. Watkins Glen, 1973."
Sitting in a field at Watkins Glen with a broken arm and absolutely no interest in going home. The sling is white, the top is black, and the Allman Brothers are somewhere up ahead.
"My dad on his wedding day on 12/29/73"
White suit, black velvet lapels, ruffled shirt, two-tone shoes, red carnation, and a foot of snow on the ground. December 29th, 1973. He was not going to underdress for this.
"My parents idea of a carseat in 73"
A baby loose in the footwell of a sports car, surrounded by toys. No car seat, no seatbelt, no problem. 1973 had a very different relationship with consequences.
Friends playing frisbee in the park in '73
Two friends in a park with matching pink frisbees, laughing at something the camera didn't catch. Summer had very few requirements in 1973, and they were meeting all of them.
Teenager working at a grocery store in '73
A teenager behind the counter of a small shop, striped sweater, a Coca-Cola sitting on the counter beside her, bulk candy dispensers behind her, and a red scale at her elbow. This was a Saturday job before Saturday jobs got complicated.
The lobby of the National Bank Tower in Portland, Oregon
The lobby of a bank that went all-in on the decade. Orange chairs, chevron mural, checked carpet, and somewhere in there a few people waiting to deposit a check. No building has ever looked more like 1973.
The style in this class photo from 1973-74
Twenty-something kids in their picture-day best, every single one of them dressed like a tiny adult from a very good decade. The plaid alone could wallpaper a house.
Some teenagers practicing archery in 1973
A line of teenagers in an open California field, bows drawn, hills rolling out behind them. Summer camp, before summer camps got liability waivers.
An impromptu trip to the snow in California in 1973
Four friends and a Land Rover loaded up for a snow trip in the California mountains. They came for this exact scene, and it delivered.
A couple in their basement bar with their little dog, enjoying a drink
A couple settled in at their basement bar on a quiet evening, a little dog, a round of drinks, and a British soldier figurine keeping watch on the shelf. This was the whole night, and it was enough.
A woman painting a Supermarket sign in the aisle of a grocery store
Before digital price tags and printed signage, someone had to letter every sale by hand. Three tomatoes for 29 cents, painted right there in the aisle while the store stayed open around her.
"My dad and uncle in Warren, Ohio at a McDonald's grand opening. October, 1973."
Two boys in Warren, Ohio getting their photo with Ronald McDonald at a grand opening in October 1973, both of them wearing balloon hats and fully committed to the occasion.
7-Up sales director at a Burger King
A 7-Up sales director in a tan suit and bow tie, standing at a Burger King counter like he owns the place. The menu behind him says coffee is 15 cents. Everyone here means business.
Some kids hanging outside Rose's Candy Store in East Harlem, New York. 1973.
Kids hanging on the stoop outside Rose's Candy Store in East Harlem. Candy, cigars, stationery, and a place to hang.