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How 10 independent brands found their first customers

A pre-Christmas market full of handmade products manufactureres and customers in Holland, Ohio.

How brands are winning over customers with creative spins on familiar favorites

Black boxes of Liquid Death canned mountain water grocery store display.

Beyoncé’s Cowboy Carter gave them a viral moment. Here’s how small businesses turned it into profit

A person styled to look like Béyonce tips a silver bejeweled cowboy hat with the word "SHOP" on the front, against a gradient background of green.

How online retailers can tap into summer's spending surge by optimizing the shopping experience

Hand holding mobile phone with dollar sign icons overlaid, symbolizing ecommerce transactions made on smartphones.

Wellness consumers have $1 trillion to spend

View from back of yoga room of class of students in high crescent lunge pose..

How to avoid Facebook Marketplace scams

Facebook Marketplace menu on a screen of a smartphone.

2025 engagement ring trends: 10 popular styles

Zendaya's engagement ring during the Golden Globe Awards 2025.

Which brands do Americans love enough to recommend? Here’s the top 10

Two people holding up a pint each of stout beers to cheers, which obscures their faces from the camera in a bar.

Top designer bag brands in 2025

Zufi Alexander's straw Miu Miu bag attached with Labubu charms.

How rising home prices are influencing furniture choices

A large open living room with multiple expansive windows.